No items found.
For Super Bowl LIX, we took our Super Sweat campaign to the next level, putting a fresh spin on the experience. This time, three PrizePicks members joined us in Dallas, TX for a Live Community Sweat during the biggest game of the year.
Every year, we pull inspiration from the Super Bowl’s color palette to build familiarity with the event. For LIX, we leaned into bold reds and deep greens, blending them with a custom pattern featuring local iconography and our very own Gobby.
Scroll down to see how the vision came to life—from concept to execution—bringing the Super Sweat energy to every detail.
