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A simple tweet sparked an idea. PrizePicks does what it can to bring southern hospitality to the gaming space, that's why we introduced the Flex Play, a way for you to stay in the game even if you get a few picks wrong.
As I was driving up 85, I had this thought about the scene in Bad Boys IIĀ when Reggie was taking Marcus' daughter out on a date and the interaction that followed. I thought it'd be really funny to have BigX swing open the door, have the boyfriend expect dating advice, instead he was hit with Pick advice. From there our creative agency Colormatics took the idea and sprinted.
We landed with four unique spots with "Broken Arm" taking the stage as the hero of the four.