In the summer of 2024 the PrizePicks ECD, Senior Copywriter and Myself developed & presented a brand platform for our 2024 NFL season (and beyond) – Run Your Game™ is about what you and your friends do around the biggest moments in sports and culture. It’s about your friend’s hot take, the debate in the group chat about which play to make, or which bar to go to, and the moment when everything comes together for the green out. It’s a celebration not only of the win, but the path it takes to get there. When you Run Your Game, the result is only a small part of the journey.
So stop sitting on the sidelines this season: Run It.
As part of the development process we wrote TV commercial scripts considering the partnership talent we had available. Once we selected our partners we began writing and tailoring the script narrative to the partners themselves. How they think, act and speak – creating like this allowed us to show our partners that we don’t want them to fit into a PrizePicks shaped box, but help us expand our creative territory by giving them the floor to be authentically themselves.
While we hero this campaign with a brand spot – It’s never lost on us that people may still need some introduction to who and what PrizePicks is. We maintained a cohesive story line following our partners’ worlds and putting people on game to our game through branded response commercial spots.
It’s football SZN - Run it with the Squad.
