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The goal was to simplify and clean up the previous years logo to pave the way for this year’s theme while also creating a standard mark for future themes.
The logotype changed slightly to a more condensed and modern block type. The rounded edges of the font makes it softer and a more natural fit with Pushin’ P & overarching brand identity.
With less than a year of brand equity, we’ve had countless real life encounters with people that recognize Pushin’ P as PrizePicks with or without the wordmark. From airport security to bartenders, that is something to be very proud of. It allows us more flexibility when creating marks & sub-branded elements.
That’s why we’re presenting the simplified mark as the primary logo, while also having a backup for scenarios in which we think we need the full mark.
With The Vault logo we set out to create a logo that felt luxurious without going too far outside our style. By utilizing a script font we get a subtle nod to the NBA Finals logo while also achieving a certain level of prestige without going too far.
This year we wanted to find a Gold Pantone that wasn’t too dull or too yellow that played nicely with our core Stankonia brand color.
Player’s Ball Gold matches the same energy as the other colors in the PrizePicks ethos while also feeling elevated and exclusive.
