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After Super Bowl LVIII I was tasked with coming up with creative for a retention campaign called "Winner Stays" – The goal was to retain customers that heavily played NFL all season to crossover into NBA.
We cooked up a campaign that got our members to play AND win every day, for ever day they won they unlocked a new designed Gobby. The idea behind each Gobby design was tied back to viral moments of the NBA season, current games being played and the all-star game.
