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For Super Bowl LVIII we ran a campaign that tapped into our influencer to try and drive virality around the brand which drove more than 2 million brand impressions after Druski and Rubi Rose won $1M by placing entries in our app.
The idea here was to take "Gobby" our unofficial official mascot and theme him around the Super Bowl while also making him a companion for our influencers to sweat their picks with.
