PrizePicks x PaperFrank

This was our first public merch since the rebrand, and we weren’t about to come weak.

We linked with PaperFrank — a living, breathing staple of Atlanta’s art scene — to cook up a limited edition collection featuring Gobby reimagined in his universe.

The idea started with a wild convo between me and Rob Heppler about Mr. Chow and his obsession with collecting art. That spark turned into a fire: what if PrizePicks didn’t just collab, but fully stepped into the art world with intention?

That turned into: what does Gobby look like through the lens of Atlanta’s best artists? First up: PaperFrank.

I pitched Frank the idea — Gobby, in his world. He ran with it.

I creative directed the full thing: from Gobby’s redesign to the merch silhouettes to the Shopify site. Partnered with Amb3r Apparel out in Denver to get the quality right, and worked cross-functionally with the PrizePicks team to bring the whole vision to life — across marketing, design, and social.

We dropped 100 t-shirts, 100 hoodies, and 100 hats. All gone in 13 hours. Most sold out before the work day even ended.

And all proceeds went to ForeverFamily, a nonprofit that means a lot to Frank and the city.

This wasn’t just a merch drop. It was a love letter to Atlanta — told through design, culture, and community.'

‍prizepicks.com/paperfrank